zippy x carolina celas
The begin: SALTY DAYS is a creative collaboration between ZIPPY and illustrator Carolina Celas, inspired by the carefree spirit of coastal living and the simple joy of summer adventures. The collection brings together Carolina’s distinctive artistic universe and ZIPPY’s playful, family-oriented DNA, creating a visual story that celebrates freedom, imagination, and a deep connection to nature.
The graphic identity was developed to capture the authenticity of Carolina Celas’ hand-drawn style while translating it into a cohesive and contemporary brand experience. Inspired by salty skin, sandy feet, and endless days by the sea, the identity invites children and families into a world of exploration, creativity, and unforgettable summer memories.The key: The visual identity of SALTY DAYS is rooted in Carolina Celas’ hand-drawn aesthetic, brought to life through playful illustrations, coastal-inspired colours, and organic graphic elements. Together, they create a fresh and joyful visual language that captures the freedom, creativity, and carefree spirit of summer by the sea.
The SALTY DAYS visual identity was adapted across digital touchpoints to ensure a consistent and engaging brand experience.
Carolina Celas’ illustrations, enhanced through subtle motion and animation, were integrated into the website and social media content, creating a vibrant and immersive storytelling ecosystem.
To extend the visual identity into motion, Carolina Celas’ original illustrations were brought to life using AI-assisted animation techniques. This approach allowed the artwork to retain its handcrafted character while introducing movement, depth, and storytelling. The animated elements create a dynamic and immersive experience, enhancing the playful and carefree spirit of SALTY DAYS and bringing the collection’s seaside world to life across digital touchpoints.
