traço soltoThe communication is composed of several symbolic and visually balanced elements:
The begin: Every project begins with a spark. In this case, the profound history and cultural significance of Viarco, a Portuguese factory and national heritage. More than a manufacturer of pencils, Viarco has always been a source of inspiration, showing generations that art can be a first language; one of instinct, freedom, and creativity without drafts or rules.
From this starting point, we delved into the world of the factory: observing its spaces, textures, tools, and materials. We explored its archives, its smells, and its timeless atmosphere, allowing these elements to shape our vision. This stage was about collecting emotions as much as references, triggering memories and awakening senses.The key: With this foundation, we began translating the essence of Viarco into a visual identity. The key idea emerged: to create a bespoke lettering inspired directly by the factory’s elements — the machinery, the grain of the wood, the mark of the pencil on paper. This lettering would serve as the visual anchor for the entire campaign.
Physical materials
Beyond the digital presence, the project also found expression in the physical world. The collection was showcased in a dedicated space where visitors could experience it up close, surrounded by the atmosphere and story that inspired it. A roll-up was created to highlight key visuals, serving as a portable piece of the campaign’s identity, while a giant mural became the focal point, an immersive statement that transformed the environment and invited people into Viarco’s creative universe.
Motion
Finally, the concept was brought to life. Across the collection, this custom lettering ties every piece together, carrying the authenticity, craftsmanship, and artistic spirit of Viarco from the very first sketch to the finished design. The result is more than a visual homage — it is a celebration of expression, creativity, and the timeless beauty of making art.
Web Site and Social Media
When brought to life across social media, the homepage, and the landing page, the elements and imagery were playfully explored to maintain a seamless and coherent visual story. Even in the case of promotional materials, every detail was carefully adapted to ensure they belonged to the same creative universe — consistent, engaging, and true to the campaign’s spirit.
Web Site and Social Media
When brought to life across social media, the homepage, and the landing page, the elements and imagery were playfully explored to maintain a seamless and coherent visual story. Even in the case of promotional materials, every detail was carefully adapted to ensure they belonged to the same creative universe — consistent, engaging, and true to the campaign’s spirit.
