The begin: SALTY DAYS is a creative collaboration between ZIPPY and illustrator Carolina Celas, inspired by the carefree spirit of coastal living and the simple joy of summer adventures. The collection brings together Carolina’s distinctive artistic universe and ZIPPY’s playful, family-oriented DNA, creating a visual story that celebrates freedom, imagination, and a deep connection to nature.
The graphic identity was developed to capture the authenticity of Carolina Celas’ hand-drawn style while translating it into a cohesive and contemporary brand experience. Inspired by salty skin, sandy feet, and endless days by the sea, the identity invites children and families into a world of exploration, creativity, and unforgettable summer memories.

The key: The visual identity of SALTY DAYS is rooted in Carolina Celas’ hand-drawn aesthetic, brought to life through playful illustrations, coastal-inspired colours, and organic graphic elements. Together, they create a fresh and joyful visual language that captures the freedom, creativity, and carefree spirit of summer by the sea.